Diversity, Equity & Inclusion at United

in Our business

Diversity, Equity & Inclusion at United

“Connecting people. Uniting the world.” It is the purpose that drives us. And it is about more than being a conduit between global cultures. It is demonstrating that we know diversity, equity and inclusion are good for our business, our employees and our customers. To ensure United is as diverse and far-reaching as the communities we connect and the customers we serve, we are taking a collaborative leadership approach. Together, we will do all the right things to be the best airline for everyone in the United family and beyond.”

- Scott Kirby, Chief Executive Officer

As a global airline driven by purpose and values, we are in the business of bringing people together. Looking ahead, we are aiming even higher: We are committed to doing our part to create a more diverse, equitable and inclusive workplace and world.

Our approach to diversity, equity and inclusion is key to a strong United culture and a critical competitive advantage.

Over the past decade, our focus has evolved from excellence in employee engagement and talent programs to a strategic approach that embeds diversity, equity and inclusion throughout our business and goes even further to impact the communities where we work, live and fly.

We are determined to be a global leader in DEI and will continue to work to ensure that our people, policies and processes reflect the customers and communities we serve.

Creating a more diverse, equitable and inclusive culture at United where all employees feel safe to be their authentic selves requires a long-term mindset. We are committed to taking a thoughtful and comprehensive approach toward real change.

Purpose-driven, action-oriented

We are taking action to build a culture of greater inclusion and belonging and to better reflect the diversity of the communities we serve. While we are busy laying the groundwork for sustainable changes at United, we are also committed to taking immediate action when we can.

Business Resource Groups are our strategic imperative

Our employee-run Business Resource Groups (BRGs) are a strategic vehicle to amplify our employees’ voices and create platforms for service, learnings, leadership development and challenging inequities.

Each group provides inclusive workplace support for their target demographic, increases awareness and understanding and provides business contributions that reflect the diversity and needs of our customers around the globe.

To contribute to United’s goal of being the world’s leading airline for an inclusive workplace, our strength is in our numbers:

BRG memberships
Global locations
We are amplifying the voices of our Black and African American employees and allies to make meaningful and lasting change for greater diversity, equity and inclusion at United.
United4Veterans – Veterans BRG
In collaboration with the BRG United4Veterans, United removed a uniform requirement from our pre-boarding announcements to ensure military service members feel comfortable to come as they are when they fly with us.
Bridge – People of All Abilities BRG
Our inflight entertainment is now more accessible than ever to people with visual impairments due to our persons with disabilities BRG, Bridge, providing consulting and testing support from their membership group.
GenTrend – Multi-generational BRG
Well before the pandemic began, our multi-generational BRG Gen Trend helped consult on and develop United’s employee remote work policy based on employee feedback.
Thanks to leadership from our LGBTQ+ BRG EQUAL, United is the first airline to offer non-binary gender booking options, a Stonewall inductee, and a leader in companies recognizing same-sex partner benefits.
uIMPACT – Women’s BRG
uIMPACT, our women’s BRG, helped enhance United’s parental leave policy so our workplace can provide more support to working parent employees.
UNITE – Multicultural BRG
Activated its broadly ranging ethnic and racial membership base to inform many key DEI strategies for the company, sharing insights that inspired the We Stand United collaborative action committee, forging relationships in our local communities, offering employees strategies to help them develop their careers and helping us launch our new BRG for the Black and African American community, which will undoubtedly yield many more contributions.
Working Families BRG
Coming soon!