Product

in Our business

Aircraft interiors

In 2015 we continued to grow our product offering and cabin rebranding to include things like new seats with our special United® signature seat design, and in-seat power. By the end of the year we had more than 500 mainline aircraft with in-seat power and more than 450 mainline and express aircraft with the new seat design. Additionally, developed around feedback from our customers, we introduced a new domestic first-class seat to our fleet of Airbus 319s and 320s.

Wi-Fi/inflight entertainment

We plan to provide Wi-Fi connectivity on all mainline aircraft, plus at least one of our user-friendly entertainment options that provides choice. By the end of 2014, nearly 80 percent of our domestic aircraft had Wi-Fi and more of our international aircraft were equipped with Wi-Fi than any other U.S. carrier. In addition, we began Wi-Fi installations on our two-cabin regional jet fleet and completed those installations in 2015. We also installed personal device entertainment on nearly 200 aircraft, offering the largest free selection of streaming entertainment to personal devices of any other airline in the world.

Food Services

In 2015, we elevated the inflight experience by investing millions of dollars in North America premium-cabin and international long-haul United Economy® dining by introducing meals designed by our team of chefs. In partnership with The Trotter Project, a charitable organization dedicated to honoring Chef Charlie Trotter’s legacy by cultivating the next generation of culinary artists.

In 2016, we continue to invest in our product by introducing complimentary snacks in United Economy, adding complimentary mid-flight snacks on our long-haul international flights, and introducing gourmet Italian coffee, illy, onboard.

United Club

United is transforming the airline’s United Club program with major product and experience investments across our global network. We are committed to creating a relaxing, nourishing and productive space for our guests and in 2016 you will see continued improvements, from updated facilities to new food and beverage offerings. We’ve recently debuted updated clubs in Atlanta, Chicago O’Hare, Hong Kong, San Francisco, Tokyo Narita and Washington National. We have renovations under way at Chicago O’Hare and New York/Newark and will continue with renovations and new United Club openings in 2016 and beyond.

Flyer-friendly technology

Our award-winning United app offers customers a convenient way to book a flight, check in for a flight, watch a flight’s status and check their MileagePlus® account summary. Travel data can be cumbersome, so the interface uses travel cards and a travel wallet to organize and provide shortcuts to key information. App extras include Sudoku, a checked bag fee calculator, a currency converter and interactive airport maps.

United recently redesigned its flight shopping and booking experience to quickly sort, filter, find and purchase tickets via united.com and the United app. Recent searches are saved for easy retrieval and favorite destinations can be kept for easy reference to book again. The airline continues to expand the self-service functions available to customers in the event of a flight delay, cancellation or missed connection. Through a few taps in the app, customers may choose from a variety of flight options including alternate airports or, if a confirmed seat isn’t available on their preferred flights, add themselves to a standby list for an earlier flight.

For two decades, United has led the industry with self-service and mobile technology solutions for flyers. The airline was the first U.S. carrier to deploy self-check-in kiosks in its airport terminals, first to introduce mobile boarding passes and first to offer mobile boarding at all of the domestic airports it serves.